• Sports management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World, European and African Championship selections

About us


Learn more

Moyo Sports

Moyo Sports is a UK based sports management agency representing track and road running athletes.  Our primary objective is to assist our athletes to achieve their sporting goals and to maximise their financial capability.

We work with a select number of athletes, offering a personable, professional and transparent approach to athlete representation.

 

Trusted to deliver

Moyo Sports holds a solid footprint in track, road and cross country athlete representation within the UK, but also manage world class talent from East Africa.

Our athletes have been selected to compete at the Olympic Games, World, European and African Championships. Integrity, transparency and a heart and passion for what we do is fundamental to who we are.

 

About us

Moyo Sports is an athlete management agency at the forefront of international track and road racing. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. We hold a solid footprint in endurance track and road athlete representation within the UK, but also represent world class talent from East Africa.

Many of our athletes have been selected to compete at the Olympic Games, World, European and African Championships as well as their junior equivalents. Our values of integrity, passion and transparency define us.

Agrie Belachew

Agrie Belachew

Event:

3,000m Steeplechase

Nationality:

ETH

PR:

3,000m SC (9.37.17)

Coach:

Habtemareyam Ayehu

Sponsor:

DOB:

20/01/1999

Hometown:

Ambera, Ethiopia

Career highlights

Bronze3000m steeplechase, World U20 Championships, Poland, 2016
Bronze2000m steeplechase, World Youth Championships, Colombia, 2015

Agrie's biography

It is not nearly as common for athletes to take up steeplechase in Ethiopia as it is for their neighbours and rivals in Kenya. For the past two years Agrie has worked hard with less developed infrastructure to excel in this more technical of track disciplines. For her young age she has been able to achieve 2 global Bronze medals, first in the World Youth Games in 2015 and then in the World U20 Championships in Poland in 2016. Her transition to senior level is only just occurring in 2017.

Event:

3,000m Steeplechase


Nationality:

ETH


PR:

3,000m SC (9.37.17)


Coach:

Habtemareyam Ayehu



DOB:

20/01/1999


Birthplace:

Ambera, Ethiopia


Career highlights

Bronze3000m steeplechase, World U20 Championships, Poland, 2016
Bronze2000m steeplechase, World Youth Championships, Colombia, 2015

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anthony Kiptoo

Anthony Kiptoo

1500m
KEN
+
Ben Connor

Ben Connor

10,000m
GBR
+
Bobby Clay

Bobby Clay

1500m
GBR
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

10,000m
ETH
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Kalkidan Fentie

Kalkidan Fentie

5,000m
ETH
+
Lennie Waite

Lennie Waite

3,000m, Steeplechase
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Susan Partridge

Susan Partridge

Marathon
GBR
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+

Services


Sponsorship acquisition

Maximising our athlete’s earnings through securing long lasting sponsorship opportunities.

Visa, insurance and medical services

Facilitate visa application processes, insurance cover and medical certificate documentation for our athletes.

Marketing and media

Promotion of athletes’ stories through TV, radio, print, online publications and social media, while working with sponsors to maximise athletes’ profile.

Competition Scheduling

Strong and trusting relationships built over the past decade with road events and track meeting directors worldwide.

Travel

Provide travel and accommodation options for athletes in the lead up to competitions through our own reputable and established travel agent.

Finance and accounting

Openness, transparency and integrity with regard to all financial matters.

Learn more

Competition Scheduling

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship acquisition

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Marketing and media

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Profile - Welshman Dewi Griffiths on his rise to prominence in 2017

  • Callum Hawkins reflects on a superb 2017 so far

  • Profile - Jemal Yimer - 5th fastest 10,000m athlete in the World in 2017

Contact us

For more information about Moyo Sports or on our athletes please feel free to get in touch.

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