• Management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World, Commonwealth & European Championships

  • Prepare for the journey ahead

About us


Learn more

Moyo Sports

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.

Trusted to deliver

Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes.  Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.

 

 

About us

 

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.

We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).

 

Berehanu Tsegu

Berehanu Tsegu

Event:

Half Marathon

Nationality:

ETH

PR:

59.42

Coach:

Habtemareyam Ayehu

Sponsor:

DOB:

30/09/1999

Hometown:

Addis Ababa

Career highlights

1stYangzhou Half Marathon, 2019, 59.56
2ndLisbon Half Marathon, 2019, 59.42
2ndCorrida de Houilles 10km, 2018, 27.36
4thGreat Ethiopian Run 10km, 2018
4thAfrican Cross Country Championships, 2018, U20 category

Biography

Twenty year old Berehanu Tsegu is a very talented young athlete who just started running internationally under the representation and support of Moyo Sports.

At the end of 2018 he finished second at the Corrida de Houilles, just behind Julien Wanders who broke the European record for 10km. Berehanu ran 27.36, which put him in the top 10 in the 2018 world rankings for 10km.  In March 2019 he was invited to pace at Lisbon Half, where having paced to 12km he then raced on to finish a close second behind Mosinet Geremew. His time of 59.42 was a fantastic performance in his debut at the distance. He backed this up with his first career win at Gold label Yangzhou Half Marathon in April (59.56). Closer to home he finished an impressive 4th in both the Great Ethiopian Run and the African U20 Cross Country Championships in Algeria in 2018.

Berehanu trains in the same group as Ethiopian half marathon record holder Jemal Yimer.

Event:

Half Marathon


Nationality:

ETH


PR:

59.42


Coach:

Habtemareyam Ayehu



DOB:

30/09/1999


Birthplace:

Addis Ababa


Career highlights

1stYangzhou Half Marathon, 2019, 59.56
2ndLisbon Half Marathon, 2019, 59.42
2ndCorrida de Houilles 10km, 2018, 27.36
4thGreat Ethiopian Run 10km, 2018
4thAfrican Cross Country Championships, 2018, U20 category

Personal Bests

Half Marathon59.42
10km27.36

Sponsor

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anna Holm

Anna Holm

Marathon
DNK
+
Asefa Tefera

Asefa Tefera

Marathon
ETH
+
Ben Connor

Ben Connor

10,000m
GBR
+
Benard Rotich

Benard Rotich

Marathon
KEN
+
Berehanu Tsegu

Berehanu Tsegu

Half Marathon
ETH
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Derek Hawkins

Derek Hawkins

Marathon
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

Half Marathon
ETH
+
Jenny Nesbitt

Jenny Nesbitt

Half marathon
GBR
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Kumeshi Sichala

Kumeshi Sichala

Marathon
ETH
+
Luke Traynor

Luke Traynor

Half Marathon
GBR
+
Mhairi MacLennan

Mhairi MacLennan

10,000m
GBR
+
Robbie Simpson

Robbie Simpson

Mountain Running
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Susan Partridge

Susan Partridge

Marathon
GBR
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+
Tsedat Ayana

Tsedat Ayana

Marathon
ETH
+

Services


Sponsorship negotiation

Visa, insurance and medical services

Media and brand development

Competition scheduling/negotiation

Travel and accomodation management

Finance and accounting

Learn more

Competition scheduling/negotiation

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel and accomodation management

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship negotiation

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Media and brand development

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Callum Hawkins - 'there are no shortcuts to anywhere worth going'

  • I'm Dewi Griffiths

  • Timothy Cheruiyot - World No. 1 ranked 1500m & miler in the world

  • Jemal Yimer - an athletics journey brought to life

Contact us

For more information about Moyo Sports or on our athletes please get in touch.

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