• Management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World and European Championships

  • Prepare for the journey ahead

About us


Learn more

Moyo Sports

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.

Trusted to deliver

Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

 

 

About us

 

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.

We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).

 

 

Daniel Rowden

European U23 800m Silver medalist, 2017

Daniel Rowden

Event:

800m

Nationality:

GBR

PR:

1.46.64

Coach:

Richard Thurston

Sponsor:

DOB:

09/09/1997

Hometown:

London

Career highlights

SilverEuropean U23 Championships, 2017
Semi-finalIAAF World U20 Championships, 2016
Semi-finalEuropean Junior Championships, 2015
1stBritish U23 Championships, 2017
4thBritish National Championships final, 2017
1stEngland U20 Championships, 2016

Daniel's biography

Daniel is the current 800m European Under 23 Championships Silver medalist. He is an emerging talent within the British middle-distance track scene evidenced by his 4th place at the 2017 British Senior Championships and 1st in the British U23 Championships. His first GB representation was achieved at the European Junior Championships in Sweden in 2015 followed by the IAAF World U20 Championships in Poland in 2016, reaching the semi-finals in both.  A mature competitor for his years Daniel is one to watch for the future as he combines university studies with his passion for athletics.

 

Event:

800m


Nationality:

GBR


PR:

1.46.64


Coach:

Richard Thurston



DOB:

09/09/1997


Birthplace:

London


Career highlights

SilverEuropean U23 Championships, 2017
Semi-finalIAAF World U20 Championships, 2016
Semi-finalEuropean Junior Championships, 2015
1stBritish U23 Championships, 2017
4thBritish National Championships final, 2017
1stEngland U20 Championships, 2016

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anna Holm

Anna Holm

Marathon
DNK
+
Anthony Kiptoo

Anthony Kiptoo

1500m
KEN
+
Ben Connor

Ben Connor

10,000m
GBR
+
Bobby Clay

Bobby Clay

1500m
GBR
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Derek Hawkins

Derek Hawkins

Marathon
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

Half Marathon
ETH
+
Jenny Nesbitt

Jenny Nesbitt

Half marathon
GBR
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Katrina Wootton

Katrina Wootton

10,000m
GBR
+
Kumeshi Sichala

Kumeshi Sichala

Marathon
ETH
+
Lennie Waite

Lennie Waite

3,000m, Steeplechase
GBR
+
Luke Traynor

Luke Traynor

10,000m
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Susan Partridge

Susan Partridge

Marathon
GBR
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+

Services


Sponsorship negotiation

Visa, insurance and medical services

Media and brand development

Competition scheduling/negotiation

Travel and accomodation management

Finance and accounting

Learn more

Competition scheduling/negotiation

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel and accomodation management

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship negotiation

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Media and brand development

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Moyo Sports' 2017 highlights - performing when it counts

  • Welshman Dewi Griffiths on his rise to prominence in 2017

  • Jemal Yimer - 5th fastest 10,000m athlete in the World in 2017

  • World Silver medalist Timothy Cheruiyot on his career breakthrough

  • Callum Hawkins goes head-to-head with Mo Farah at the Big Half, London

Contact us

For more information about Moyo Sports or on our athletes please get in touch.

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