• Management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World, Commonwealth & European Championships

  • Prepare for the journey ahead

About us


Learn more

Moyo Sports

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.

Trusted to deliver

Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes.  Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first -always.

 

 

About us

 

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.

We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).

 

 

Jemal Yimer

Fastest debut half marathon in history - 59.00

Jemal Yimer

Event:

Half Marathon

Nationality:

ETH

PR:

59.00

Coach:

Habtemareyam Ayehu

Sponsor:

DOB:

11/09/1996

Hometown:

Addis Ababa, Ethiopia

Career highlights

4thIAAF World Half Marathon Championships, Valencia 2018
5thIAAF World Championships, 10,000m London 2017
4thIAAF World Cross Country Championships, Uganda, 2017
1stAfrican Championships, 2018, Asaba, Nigeria
1stLilac Bloomsaday 12km, USA 2018
1stCherry Blossom 10 miles, USA 2018
2ndRas al_khaimah Half Marathon, 2018,
2ndOlomouc Half Marathon, 2018
2ndHengelo World Challenge, 10,000m 2017
1stMarseille-Cassis 20km, 2017
5thBirell 10km, Prague, 2017

2ndHouilles 10km, France
, 2016 & 2017
4th10,000m African Championships, South Africa, 2016

Jemal's biography

Jemal Yimer is one of the most talented middle-distance athletes across track and road in the world. At the end of the 2017 season he was ranked 5th in the world over 10,000m due to his 26.56 at the London World Championships and is currently 3rd fastest in the world for half marathon in 2018.

Glimpses of Jemal’s talent first emerged after the 2016 African Athletics Championships in Durban:  4th overall, 1st Ethiopian, 28.08 on his debut 10,000m international race. Then a debut 10km road race (28.18) for a close 2nd in Houllies, France further enhanced is reputation in endurance running.  His 2017 season however was where he showed his real talent: 4th place at the the IAAF World Cross Country Championships ended a good winter campaign; but a real breakthrough being his 27.09 PB and 2nd place in the 10,000m at the 2017 Hengelo World Challenge. This meant a guaranteed place on the Ethiopian team for his first ever World Championships. He took the pressure in his stride and came an excellent 5th with a new 26.56 PB and first out of his Ethiopian team mates.

Jemal’s end of 2017 meant a new 10km PB in Prague (27.54) and a win on his debut over the 20km distance in Marseille-Cassis, together with 2nd place at Houilles 10km.

In 2018 he raced for the first time in the United States winning the famous Bloomsday and Cherry Blossom road races. Running 59.00 for 2nd at the famous 2018 RAK Half Marathon recorded the fastest debut half marathon in history. He most recently won a Gold medal over 10,000m at the 2018 African Championships in Nigeria.

Event:

Half Marathon


Nationality:

ETH


PR:

59.00


Coach:

Habtemareyam Ayehu



DOB:

11/09/1996


Birthplace:

Addis Ababa, Ethiopia


Career highlights

4thIAAF World Half Marathon Championships, Valencia 2018
5thIAAF World Championships, 10,000m London 2017
4thIAAF World Cross Country Championships, Uganda, 2017
1stAfrican Championships, 2018, Asaba, Nigeria
1stLilac Bloomsaday 12km, USA 2018
1stCherry Blossom 10 miles, USA 2018
2ndRas al_khaimah Half Marathon, 2018,
2ndOlomouc Half Marathon, 2018
2ndHengelo World Challenge, 10,000m 2017
1stMarseille-Cassis 20km, 2017
5thBirell 10km, Prague, 2017

2ndHouilles 10km, France
, 2016 & 2017
4th10,000m African Championships, South Africa, 2016

Personal Bests

Half Marathon59.00
10,000m26,56.11
15km41.44
10km27.49

Sponsor

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anna Holm

Anna Holm

Marathon
DNK
+
Ben Connor

Ben Connor

10,000m
GBR
+
Benard Rotich

Benard Rotich

Marathon
KEN
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Derek Hawkins

Derek Hawkins

Marathon
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

Half Marathon
ETH
+
Jenny Nesbitt

Jenny Nesbitt

Half marathon
GBR
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Luke Traynor

Luke Traynor

Half Marathon
GBR
+
Robbie Simpson

Robbie Simpson

Moutain Running
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+

Services


Sponsorship negotiation

Visa, insurance and medical services

Media and brand development

Competition scheduling/negotiation

Travel and accomodation management

Finance and accounting

Learn more

Competition scheduling/negotiation

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel and accomodation management

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship negotiation

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Media and brand development

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Moyo Sports' 2017 highlights - performing when it counts

  • Daniel Rowden - 20 year old British 800m Silver medalist one to watch

  • Timothy Cheruiyot - highs and lows from his career

  • Jemal Yimer - an athletics journey brought to life

Contact us

For more information about Moyo Sports or on our athletes please get in touch.

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