• Management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World, Commonwealth & European Championships

  • Prepare for the journey ahead

About us


Learn more

Moyo Sports

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.

Trusted to deliver

Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes.  Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first -always.

 

 

About us

 

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.

We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).

 

 

Luke Traynor

Luke Traynor

Event:

Half Marathon

Nationality:

GBR

PR:

61.55

Coach:

Sponsor:

DOB:

06/07/1993

Hometown:

Glasgow

Career highlights

1stCeske Budejovice Half Marathon, 2018
1stBrian Goodwin Memorial 10km, 2018
32ndWorld Half Marathon Championships, Valencia, 2018
3rdGreat Birmingham Run, 2018
9thBarcelona Half Marathon, 2018,
5thMorton Games 5,000m, 2018
1stManchester Half Marathon, 2017
5thMontferland Run 15km 2017
8thNCAA 10,000m National D1 Finals, 2017
GB TeamEuropean Cross Country Championships U23, Hyeres, 2015

Luke's biography

Luke Traynor  is from Glasgow and has  represented Scotland and Great Britain over track, cross country and road in his junior and now senior years. He returned to the UK in the summer of 2017 after studying for his Masters in the USA, where he competed as part of the University of Tulsa’s 10,000m team. In both his two years he made the Division 1 10,000m National Finals with 8th place in 2017.

Luke gained his first senior GB vest at the World Half Marathon Championships in Valencia where he placed 38th overal with a 62.38 clocking. However, his 61.55 PB was at the 2018 Barcelona Half Marathon making him the 3rd fastest Scottish athlete of all-time.

His end of 2017 season in Europe saw him debut over the half marathon distance with a win and course record at the  Manchester Half Marathon.  Followed by an an impressive fifth place at the Montferland 15km run against a world-class field, finishing only 10 seconds behind 2017 London Marathon winner Daniel Wanjiru.

Event:

Half Marathon


Nationality:

GBR


PR:

61.55


Coach:



DOB:

06/07/1993


Birthplace:

Glasgow


Career highlights

1stCeske Budejovice Half Marathon, 2018
1stBrian Goodwin Memorial 10km, 2018
32ndWorld Half Marathon Championships, Valencia, 2018
3rdGreat Birmingham Run, 2018
9thBarcelona Half Marathon, 2018,
5thMorton Games 5,000m, 2018
1stManchester Half Marathon, 2017
5thMontferland Run 15km 2017
8thNCAA 10,000m National D1 Finals, 2017
GB TeamEuropean Cross Country Championships U23, Hyeres, 2015

Personal Bests

5,000m13.39.95
10km road28.31
15km road43.44
Half Marathon61.55

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anna Holm

Anna Holm

Marathon
DNK
+
Ben Connor

Ben Connor

10,000m
GBR
+
Benard Rotich

Benard Rotich

Marathon
KEN
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Derek Hawkins

Derek Hawkins

Marathon
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

Half Marathon
ETH
+
Jenny Nesbitt

Jenny Nesbitt

Half marathon
GBR
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Luke Traynor

Luke Traynor

Half Marathon
GBR
+
Robbie Simpson

Robbie Simpson

Moutain Running
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+

Services


Sponsorship negotiation

Visa, insurance and medical services

Media and brand development

Competition scheduling/negotiation

Travel and accomodation management

Finance and accounting

Learn more

Competition scheduling/negotiation

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel and accomodation management

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship negotiation

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Media and brand development

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Moyo Sports' 2017 highlights - performing when it counts

  • Daniel Rowden - 20 year old British 800m Silver medalist one to watch

  • Timothy Cheruiyot - highs and lows from his career

  • Jemal Yimer - an athletics journey brought to life

Contact us

For more information about Moyo Sports or on our athletes please get in touch.

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