• Sports management agency representing track and road athletes

  • Values of integrity, passion and transparency

  • Athletes selected to compete at the Olympic Games, World and European Championships

  • A solid footprint in track, road & cross country athlete representation in the UK

About us


more info

Moyo Sports

Moyo Sports is a sports management agency representing track and road running athletes.  Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability.

Moyo Sports holds a solid footprint in track, road and cross country athlete representation within the UK, but also manage world class talent from East Africa.

 

 

Trusted to deliver

Moyo Sports works with a select number of athletes, offering a personable, professional and transparent approach to athlete representation.

Our athletes have been selected to compete at the Olympic Games, World, European and African Championships. Integrity, transparency and a heart and passion for what we do is fundamental to who we are.

 

About us

Moyo Sports is an athlete management agency at the forefront of international track and road racing. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. We hold a solid footprint in endurance track and road athlete representation within the UK, but also represent world class talent from East Africa.

Many of our athletes have been selected to compete at the Olympic Games, World, European and African Championships as well as their junior equivalents. With a uniquely personable approach our values of integrity, passion and transparency define us.

Timothy Cheruiyot

Timothy Cheruiyot

Event:

1500m

Nationality:

KEN

PR:

1500m (3.29.11) Mile (3.49.64)

Coach:

Bernard Ouma

Sponsor:

DOB:

20/11/1995

Hometown:

Nairobi, Kenya

Career highlights

SilverIAAF World Championships, London 2017
WinnerIAAF Diamond League 2017
FinalistIAAF World Championships, Beijing 2015
SilverAfrican Championships, Durban South Africa, 2016
SilverIAAF World Relays, Bahamas, 2015
GoldKenyan National Championship 2017
1stStockholm Diamond League 2017
2ndMonaco Diamond League 2017
3rdEugene Diamond League 2017
1stBrussels Diamond League 2016
1stRabat Diamond League, 2016
2ndLondon Diamond League 2016, Ermsley Carr Mile
1stKenya Prison’s record holder 3.36.12, 2015 Nairobi

Videos

 

Timothy’s story

Timothy is the 2017 World Silver medalist, Diamond League trophy winner and Kenyan National Champion. Timothy dominated the middle distances in the lead up to the London World Championships with a PB and 2nd in the Monaco Diamond League (3.29.10), a win at the Stockholm Diamond League and 3rd in the Prefontaine Classic Bowerman Mile.

Cast back to the the Distance Medley Relay (DMR) at the 2015 IAAF World Relays Championships, in the Bahamas and you’ll see the emergence of a new star on the track. 1st time to represent Kenya. 1st time to travel by plane. 1st time to run a DMR.  Intended aim for the 20 year old? Rewrite Kenya’s existing World Record. No pressure. The WR fell to Team USA and Timothy achieves silver and gains a valuable learning experience. A hunger to improve instilled. More experience required.

A re-match with Blankenship 3 weeks later at the Prefontaine Classic, International Mile, Eugene meant 3rd overall and a solid debut mile time of 3.53 but with his eyes focussed on making the World Championships in Beijing. It happened.  Both early qualification rounds navigated.  A place in the 1500m final. 7th in the World at the end of his first 2015 season.

2016 brought a win at the Rabat Diamond League, a silver medal at the African Championships, Durban and 2nd in the Anniversary Games Ermsley Car mile, London. An excruciatingly close 4th place at the Kenyan Olympic Trials meant Rio was not to be. But another breakthrough to end this season – a win and PB at the Diamond League finals in Brussels (3.31.34). 4th fastest in the world to end the 2016 year.

Currently Timothy stands as 2nd fastest in the world in 2017 over 1500m.

Event:

1500m


Nationality:

KEN


PR:

1500m (3.29.11) Mile (3.49.64)


Coach:

Bernard Ouma



DOB:

20/11/1995


Birthplace:

Nairobi, Kenya


Career highlights

SilverIAAF World Championships, London 2017
WinnerIAAF Diamond League 2017
FinalistIAAF World Championships, Beijing 2015
SilverAfrican Championships, Durban South Africa, 2016
SilverIAAF World Relays, Bahamas, 2015
GoldKenyan National Championship 2017
1stStockholm Diamond League 2017
2ndMonaco Diamond League 2017
3rdEugene Diamond League 2017
1stBrussels Diamond League 2016
1stRabat Diamond League, 2016
2ndLondon Diamond League 2016, Ermsley Carr Mile
1stKenya Prison’s record holder 3.36.12, 2015 Nairobi

Videos

 

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anthony Kiptoo

Anthony Kiptoo

1500m
KEN
+
Bobby Clay

Bobby Clay

1500m
GBR
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Jemal Mekkonen

Jemal Mekkonen

10,000m
ETH
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Kalkidan Fentie

Kalkidan Fentie

5,000m
ETH
+
Lennie Waite

Lennie Waite

3,000m, Steeplechase
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Susan Partridge

Susan Partridge

Marathon
GBR
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+

Services


Sponsorship acquisition

Maximising our athlete’s earnings through securing long lasting sponsorship opportunities.

Visa, insurance and medical services

Facilitate visa application processes, insurance cover and medical certificate documentation for our athletes.

Marketing and media

Promotion of athletes’ stories through TV, radio, print, online publications and social media, while working with sponsors to maximise athletes’ profile.

Competition Scheduling

Strong and trusting relationships built over the past decade with road events and track meeting directors worldwide.

Travel

Provide travel and accommodation options for athletes in the lead up to competitions through our own reputable and established travel agent.

Finance and accounting

Openness, transparency and integrity with regard to all financial matters.

more info

Competition Scheduling

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship acquisition

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Marketing and media

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • 'Untold Stories' The Guardian

    Moyo Sports' athlete Jemal Yimer finished fifth in the 10,000m at the world championships and Timothy Cheruiyot came second in the 1,500m, yet their stories barely rated a mention. It’s symptomatic of a wider problem

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Contact us

For more information about Moyo Sports or on our athletes please feel free to get in touch.

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