• Management agency representing track and road athletes

  • Integrity, Passion, Transparency

  • Olympic Games, World, Commonwealth & European Championships

  • Prepare for the journey ahead

About us


Learn more

Moyo Sports

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.

Trusted to deliver

Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes.  Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first -always.

 

 

About us

 

Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.

We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.  Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents.  Since our founding our values of integrity, passion and transparency have remained constant.

Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).

 

Tsedat Ayana

Tsedat Ayana

Event:

Marathon

Nationality:

ETH

PR:

2.09.26

Coach:

Sponsor:

DOB:

18/02/1996

Hometown:

Addis Ababa

Career highlights

1stRiga Marathon, Latvia, 2018
8thFrankfurt marathon, 2018
7thBarcelona Marathon, Spain, 2018
6thChongqing Marathon, China, 2017
11thBarcelona Marathon, Spain, 2016
1stLuipanshui Marathon, China, 2015
1stEdinburgh 10 miles, UK, 2015
4thVerbania Half Marathon, Italy, 2014
2ndTours 10km, France, 2014

Tsedat's biography

Twenty three year old Tsedat Ayana is an emerging marathon talent from Ethiopia and has been represented by Moyo Sports since the beginning of his career.

In 2018 he has run his marathon personal best in Barcelona (2.09.26) backed up with 8th place at Frankfurt marathon (2.09.39). He also holds the 2.11.00 course record at Riga marathon in Latvia.  His progression in marathon has been built-up steadily over the past four years with each year an improvment in his marathon times:

2.09.26 Barcelona, Spain 2018
2.13.31 Chongqing, China 2017
2.14.23 Barcelona, Spain 2016
2.18.07 Luipanshui, China 2015 (Winner on his debut)

Despite his small and slight physique you will never miss Tsedat being around through his vibrant, jokey and out-going personality.

Event:

Marathon


Nationality:

ETH


PR:

2.09.26


Coach:



DOB:

18/02/1996


Birthplace:

Addis Ababa


Career highlights

1stRiga Marathon, Latvia, 2018
8thFrankfurt marathon, 2018
7thBarcelona Marathon, Spain, 2018
6thChongqing Marathon, China, 2017
11thBarcelona Marathon, Spain, 2016
1stLuipanshui Marathon, China, 2015
1stEdinburgh 10 miles, UK, 2015
4thVerbania Half Marathon, Italy, 2014
2ndTours 10km, France, 2014

Personal Bests

Marathon2.09.26
Half Marathon1.02.02
10km28.30

Sponsor

Athletes

All

Road

Track

Next Generation

UK

Agrie Belachew

Agrie Belachew

3,000m Steeplechase
ETH
+
Anna Holm

Anna Holm

Marathon
DNK
+
Ben Connor

Ben Connor

10,000m
GBR
+
Benard Rotich

Benard Rotich

Marathon
KEN
+
Callum Hawkins

Callum Hawkins

Marathon
GBR
+
Daniel Rowden

Daniel Rowden

800m
GBR
+
Derek Hawkins

Derek Hawkins

Marathon
GBR
+
Dewi Griffiths

Dewi Griffiths

Marathon
GBR
+
Jemal Yimer

Jemal Yimer

Half Marathon
ETH
+
Jenny Nesbitt

Jenny Nesbitt

Half marathon
GBR
+
Josh Griffiths

Josh Griffiths

Marathon
GBR
+
Luke Traynor

Luke Traynor

Half Marathon
GBR
+
Robbie Simpson

Robbie Simpson

Mountain Running
GBR
+
Shadrack Kimining

Shadrack Kimining

Half marathon
KEN
+
Susan Partridge

Susan Partridge

Marathon
GBR
+
Timothy Cheruiyot

Timothy Cheruiyot

1500m
KEN
+
Tsedat Ayana

Tsedat Ayana

Marathon
ETH
+

Services


Sponsorship negotiation

Visa, insurance and medical services

Media and brand development

Competition scheduling/negotiation

Travel and accomodation management

Finance and accounting

Learn more

Competition scheduling/negotiation

Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.

Travel and accomodation management

We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.

Finance and accounting

Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.

Sponsorship negotiation

Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.

Visa, insurance and medical services

Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.

Media and brand development

Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.

  • Callum Hawkins - 'there are no shortcuts to anywhere worth going'

  • Daniel Rowden - 20 year old British 800m Silver medalist one to watch

  • I'm Dewi Griffiths

  • Timothy Cheruiyot - the fastest 1500m & miler in the world in 2018

  • Jemal Yimer - an athletics journey brought to life

Contact us

For more information about Moyo Sports or on our athletes please get in touch.

Home

About Us

Athletes

Stories

Contact